ALL About Scarlett

Corporate social responsibility should not only concern itself on profit acquisitions but also with the welfare of society where the business is located and what it can contribute for the common good.
There are four (4) areas of concern of the corporate social of responsibilfty of business. These are:

Social. This first area is social in nature. It refers to the improvement of the social life of the people in a community. Business should be concerned with the health and sanitation of he community. Business should see to it that wastes are properly disposed of. Another social concern is education. While business nay not be directly involved in education, yet, it can help the community combat illiteracy through scholarship programs, adult education classes and other educational activities.

Political. Although business may not align itself with any of the political parties or ideologies, yet, any change in the political leadership will affect business activities. Government policies can influence business relationship with its public. Business should cooperate with some government plans regarding the alleviation of poverty, housing problem, etc.

Economics. This area of concern includes the uplift of the condition of the community where business operates. Business can provide employment to the people in the community. It can help customers saddle the impact of the rising prices of commodities by stopping price manipulation and goods hoarding.

Cultural. Business can help artistically inclines persons use their talent through art competitions and scholarships. The Palanca Award for Literature of La Tondena and the Shell Art Competition have helped promote cultural pursuits of both amateur and professional artists.

Companies are getting involved in social issues not only out of a sense of civic duty or philanthropy. True, the business sector wants to make significant and sustainable contributions to nation building. However, according to Chris Marshal who is director o Warwick University’s Corporate Unit, there are reasons why businesses get Involved in addressing ,iai and environment issues that affect the business as wall’ as society.
For some, it is .a matter of corporate reputation. or others the main motivation may be related to the benefits that accredit to employees through the opportunity volunteering or to participate in personal career training and developments programs. Furthermore, it may be establishing contacts, building alliances, with stake- holders and better understanding of the local operating government. There may also be direct marketing opportunities where citizenship activities can ‘logically and openly be tied to business interests.
Whatever be the reasons, the fact that these motions reinforce a company’s citizenship effort should be welcome as long as corporate programs contribute to the public unit. Marshal explains “Just as a business would be expected to retain a’pi portion of its profits to invest in future earnings growth, so too should the managers of a business invest In solutions to social problems.”